When a game is a marquee event in the NFL calendar, it can make or break a franchise’s legacy.
And in today’s NFL, that legacy is at risk.
In the weeks leading up to the 2016 season, NFL teams are spending millions of dollars to keep the game’s brand on the field, even if that means rebranding the team itself.
In order to keep up with the league’s rapid-fire schedule and the growing demand for game-day merchandise, teams are investing heavily in branding, with the exception of the NFL Network.
But as fans begin to notice that the games are getting bigger, the league is taking drastic steps to address the issue.
In an effort to boost ratings, the NFL is putting on its own “Game of the Week” show, airing on Sunday mornings during the NFL’s regular season.
The new show features the first of a series of short-form games on a variety of topics including the NFL and its league partners.
The league also introduced a new video-on-demand service, which allows fans to watch games live via a smartphone app.
But these efforts aren’t enough.
Fans are frustrated that the league hasn’t done more to address their growing demands for game day merchandise.
A survey by the National Football League Players Association (NFLPA) revealed that 49% of fans said they were frustrated by the lack of change in how the NFL markets itself.
The problem is exacerbated by the league, which has been forced to change its own marketing strategy in the wake of the coronavirus pandemic.
The NFL’s advertising campaign in the weeks following the pandemic had a major impact on ratings, which dropped from around 9.5 million to 8.2 million.
But the league isn’t the only major sport to face this issue.
The NBA, which launched a new TV advertising campaign earlier this year, is also experiencing issues with its advertising campaign.
In a bid to attract fans, the NBA has been airing more than 1,500 hours of game ads during its 2017-18 season.
But with the popularity of streaming services like Netflix and Hulu and the rise of social media, these hours are starting to look like a waste of time for fans.
The NFL is working to address these issues in order to help the league survive the pandemics.
In August, the organization announced a new ad campaign that will include more than 400,000 hours of ads, with additional hours on Sundays.
The ad campaign will also include 30 minutes of live action in the league office.
The plan is to promote the league through social media and other ways, and the NBA is aiming to reach a larger audience.
But there is still a long way to go.
While the league has made significant strides to improve its social media presence and its ad campaigns, the company has yet to reach its goal of reaching 20 million fans per game.
As a result, fans aren’t tuning in to watch the games on Sunday.
Meanwhile, there is one bright spot for the league: The league is starting to implement a new policy that will allow players to earn bonuses based on their performance in the preseason.
For example, the new rule allows players to make $25,000 per game for the first three games of the preseason, $50,000 for the fourth and $100,000 after that.
Players can earn bonuses for doing things like scoring touchdowns, passing for more than 100 yards, and rushing for at least 100 yards in the first four preseason games.
“We have always been a league of ‘take it or leave it’ and I think this is an opportunity for us to move in that direction,” commissioner Roger Goodell told the Los Angeles Times in an interview on Sunday, before announcing the league was changing its approach to the season.
The move will allow the league to focus on building a strong fan base before the start of the regular season, which will ultimately determine the team’s success.
The change also comes as the league moves closer to the 2022 Super Bowl, which could be a big boon to the league in the long run.
While it’s a welcome change, it’s unlikely to fix the franchise-building issue for the NFL.
For the first time, the teams that have spent millions of the franchise’s millions to market their brand will have to start thinking about how they can continue to do so.
And that means finding ways to maintain the brand and maintain the fans’ loyalty.
Follow me on Twitter @lindsdeeble for more NFL coverage.